NEW YORK, June 9, 2019 – Leading global communications consultancy Ketchum and Michelin were honored with the Best of Silver Anvil award for Michelin North America’s “Teens Prove Their #StreetTread” campaign, making it the best campaign of the year, according to the Public Relations Society of America. Selected by a distinguished panel of judges, the top award was presented at last night’s Silver Anvil awards ceremony in New York, which recognizes the best in strategic public relations planning and execution.
In addition to winning the evening’s top honor, Ketchum received four other Silver Anvils, and it continues to hold the record for winning the most Silver Anvils, with 184 since the program’s inception. Ketchum and its clients also were awarded five Awards of Excellence.
“Great insights are at the heart of every creative idea, and the insight that ultimately led to Michelin’s ‘#StreetTread’ program is a testament to how deeply ingrained our teams are with the needs and audiences of our clients,” said Barri Rafferty, partner, president and CEO of Ketchum. “It is an honor to share the stage with our clients to accept these awards, and I’m extremely proud of this incredible campaign and of all the winning programs here tonight.”
Ketchum and its clients won awards in the following categories:
BEST OF SILVER ANVIL
“Teens Prove Their #StreetTread”
Michelin with Ketchum
INFLUENCER MARKETING PROGRAM TO EXPAND AWARENESS – MICRO-INFLUENCERS
“Teens Prove Their #StreetTread”
Michelin North America with Ketchum
INTEGRATED COMMUNICATIONS – CONSUMER PRODUCTS (FOOD AND BEVERAGE)
“Taste the Gold: Hershey’s Shares Olympic Gold Platform”
Hershey’s with Ketchum
ISSUES MANAGEMENT
“#CoverTheProgress”
Discover Puerto Rico with Ketchum
MARKETING – CONSUMER PRODUCTS (RETAIL STORES AND RESTAURANTS)
“Wendy’s Mixtape: WeBeefin’ Makes (Air) Waves”
Wendy’s with Ketchum, VMLY&R and Six Course Inc.
In addition, Ketchum and its clients received Awards of Excellence in the following categories:
CONTENT MARKETING – CONSUMER PRODUCTS
“Wendy’s Mixtape: WeBeefin’ Makes (Air) Waves”
Wendy’s with Ketchum, VMLY&R and Six Course Inc.
EVENTS AND OBSERVANCES MORE THAN SEVEN DAYS – BUSINESS PRODUCTS
“Teens Prove Their #StreetTread”
Michelin North America with Ketchum
GLOBAL COMMUNICATIONS
“3M Champions Science”
3M with Ketchum
MULTICULTURAL PUBLIC RELATIONS
“Toward A More Perfect Union: Café Bustelo Cafe Collabs”
JM Smucker’s Cafe Bustelo with Ketchum, Sapient Razorfish, BMF, iProspect and Carat Global
REPUTATION AND BRAND MANAGEMENT – BUSINESS (COMPANIES WITH SALES OF $500 MILLION TO $10 BILLION)
“3M Champions Science”
3M with Ketchum
The Silver Anvils honor organizations that have successfully addressed a contemporary public relations issue with exemplary professional skill, creativity and resourcefulness.
These awards follow several wins in the last year recognizing the firm’s creative excellence. In March, Ketchum was recognized by PRWeek as the Agency of the Past 20 Years, noting its “consistently high level of effective and creative work across a number of clients.” In 2018, Ketchum was the most awarded PR firm at the Cannes International Festival of Creativity, winning 30 Cannes Lions with its clients and agency partners.
About Ketchum
Ketchum is a leading global communications consultancy with operations in more than 70 countries across six continents. PRWeek’s Agency of the Past 20 Years, Ketchum is the winner of 76 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit maintenance-ketchum-global.pantheonsite.io.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
